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Call me Katie. I have over 15 years of creative and marketing experience. I'll always have a soft spot for traditional print media but as times, technology and attention spans have changed, so have my skills. Digital and social media marketing is the new way to reach your audience.

Experience working with colleagues and vendors from diverse backgrounds including C-level executives and overseas partners.

Expertise at designing and producing collateral for both digital and traditional marketing campaigns.

Skilled at recognizing needs and taking initiative to streamline and improve cost-effectiveness of existing business processes or to develop new processes where none exist.

Performs training and education on social media marketing at individual and group levels.

Recognized for demonstrating leadership skills, taking ownership of professional responsibilities, and exemplifying personal accountability.

Proficient in the following Adobe Creative Suite 6 programs: Illustrator, Photoshop, InDesign, Premiere Pro, After Effects and Flash as well as Adobe Acrobat Professional. Experience working with HTML5, JavaScript, CSS and WordPress.

09/05 - Present

Farm Family Insurance Companies

Farm Family is a subsidiary of the American National family of companies, offering multiple-line insurance for personal and commercial exposures. Products are distributed through a network of 1300+ captive agents.

 

Senior Social Media Specialist (05/13-Present)

Key Responsibilities and Accountabilities:

  • Manages multi-company social media program, overseeing several concurrently running, consumer-facing accounts.
  • Responsible for planning, executing and reporting on campaigns driving consumer engagement.
  • Works with multiple internal partners across campuses to align organizational needs
  • Manages content creation and distribution
  • Monitors in-progress programs, evaluates analytics, makes adjustments to increase success

 

Key Achievements:

  • Responsible for implementation of social media marketing platform using SaaS for use by agency field force and corporate. Managed contract negotiations, development of usage processes and procedures, promotion to field and training. Will result in consistent brand representation, better adoption and adherence to social media policy and increased opportunities for social selling by field force.
  • Developed comprehensive multiple-line corporate social media strategy.

 

Senior Marketing Specialist (09/09-05/13)

Key Responsibilities and Accountabilities:

  • Managed production of marketing collateral for national and regional campaigns including brochures, print and web advertisements, direct mail pieces and video production.
  • Participated in presentations for marketing initiatives, social media and mobile applications.
  • Assisted with conferences including logistics, décor and collateral material design and production.

 

Key Achievements:

  • Led development, promotion and launch of niche mobile application for iOS and Android devices. Coordinated multiple internal and external resources to ensure all aspects of the project were completed on-time and within budget.
  • Managed redesign of company website. Worked across departments and campuses to ensure seamless transition; created wireframes and designed creative elements.
  • Pioneered social media presence for Farm Family. Worked closely with Compliance team, developed strategy, created content and managed campaigns.

 

Marketing Support Specialist (09/07- 09/09)

Key Responsibilities and Accountabilities:

  • Designed and produced marketing collateral including direct mail pieces, print advertising, brochures and trade show displays.
  • Managed relationships with vendors and freelance designers.

 

Key Achievements:

  • Developed new procedures to streamline and improve productivity involving online ordering systems for event collateral, advertising requests and stationary fulfillment. Resulted in approximately 75 percent time savings for employees.
  • Responsible for redesign of all print advertising to reflect new branding efforts.

 

Claims Representative (09/05- 09/07)

Key Responsibilities and Accountabilities:

Handled auto and property damage claims. Coordinated vehicle inspections, determined liability, managed diary. Held Casualty Adjuster licenses in the following states: Delaware, New Hampshire, New York, Rhode Island and Vermont.

04/03 - 08/05

Laurin Publishing Company

 Publishing company with 80+ employees.

 

Graphic Designer

Key Responsibilities and Accountabilities:

Managed design and layout of two bi-monthly publications and monthly newsletter. Worked closely with print vendors in USA and Europe.

05/00 - 05/04

WCVB-TV

ABC affiliate news station for Boston.

 

Graphic Designer

Key Responsibilities and Accountabilities:

Created on-air graphics for news broadcasts and public service announcements.

 

05/00 - 11/01

Plymouth Rock Assurance Company

Bodily Injury Claims Adjuster (10/00-11/01)

Automobile Claims Adjuster (05/00-10/00)

09/96 - 05/00

Bachelor’s Degree in Art

Regis College, Weston, MA

01/12 - 01/14

Master’s Degree in Interactive Media

Quinnipiac University, Hamden, CT

Mobile app: Led development of mobile app for iOS/Android devices and accompanying website.

Social Media: Created complete social media presence for fictitious insurance company including microsite, Facebook, Twitter, Google+, risk management articles and videos.

Media Production – Shot, edited, produced “how to” video.

Media Production – Scripted, shot, edited produced Public Service Announcement.

Blog: Created pilot blog focused on Berkshire County, Massachusetts

Social Media Persona: Developed persona for social media project focused on crafting. Utilized Facebook and Twitter channels.